About Which4U.co.uk

Which4U site

"We are a key media owner for the personal finance, insurance and utilities sector delivering tangible results for our partners every month."

Which4u.co.uk is a financial comparison website covering credit cards, loans, mortgages, bank accounts insurance, utilities and money saving offers. We aim to make as easy as possible for our visitors to compare financial products helping them to save time and money!

Which4u.co.uk works either directly with the major bank and building societies in the UK, or through their media agencies or affiliate network managers.

We mainly work on a per-per-performance basis, this being either a Cost-Per-Application, Cost-Per-Account or Cost-Per-Call. Along side this we run a small amount of display activity on a tenancy basis. This model means there is no risk to our partners, if we don't perform and send quality customers, they don't pay! This simple concept has meant that Which4u.co.uk has continued to grow throughout the financial crisis, when banks and building societies have to become more selective and efficient about how they spend their marketing budgets.


"The company holds a Consumer Credit Licence number 632235 and is registered with the Data Protection Registrar under registration Z 9275409."

Some Of Our Partners

Our enviable client list includes Barclays, Nationwide, HSBC, Aldermore, Lloyds, Santander, and many more large brands.

  • "We work closely with Which4u on a number of key products, and have found that Which4u demonstrated the ability to deliver excellent results" Simon Sandford, Maxus (Barclays Media Agency)
  • "Which4u have been a key partner for Nationwide over the years and I've found them to be both responsive and easy to work with." James Cooper, Havas Media (Nationwide's media agency)
  • "Over the years we have promoted Credit Cards, Mortgages, Business Bank Accounts and Savings products on the behalf Santander with Which4U.co.uk" Kishan Parmar, Carat Digital (Santander Media Agency)
  • "We have delivered some great results and developed good working relationship with Lloyds and Which4u" Andrew Keane, MEC Global (Lloyds Media Agency)